Today, millions of customers are online at any given time, giving your company a wealth of options to connect, engage, and win over a significant number of them.
The question that needs to be answered, however, is how you can cut through all of the noise and crowds that can be found online in order to reach your intended audience.
It is your content marketing plan that will get you recognized, lead to better brand awareness, as well as increase conversion rates. And creating great content is the number one prerequisite for success.
Avoid duplicate content at all costs
Duplicate content is a major no-no and you must avoid it at all costs. It occurs when the same content is found at more than one website address (URL). It can hurt SEO rankings because Google finds “appreciably similar” information “challenging” for search engines to determine which version is most relevant to a search query.
To avoid running into this issue, you need a reliable plagiarism checker tool. This tool should make it easy for you to identify the problematic parts and it will even show you the percentage of similarity so that you have a clear picture of how much you need to edit.
Take advantage of a solid knowledge base
A strong knowledge base is more than just a repository for your company’s content and data. Rather, it’s a strategic advantage.
Knowledge bases have numerous advantages, such as allowing employees to work from anywhere and keeping teams focused on shared goals. Moreover, it enhances productivity, increases staff engagement, reduces knowledge loss, and improves customer experience.
Focusing your efforts on client success is the most cost-efficient method for expanding your organization. You should strive to exceed their expectations by providing them with a great experience.
That’s yet another good reason to invest in great knowledge base software. A knowledge base offers your clients the opportunity to solve their own problems without your assistance. This way, you have the opportunity to answer any questions before they are even asked.
Know who you’re creating content for
Attracting a specific audience that will interact with your specific brand and make purchases is the primary goal of content marketing. Therefore, prior to creating or planning your content, you should first evaluate and comprehend who your targeted audience is as well as what their requirements are.
Develop buyer personas and stay in close contact with them throughout the whole buying process. Learn as much as you can about them on a personal level so that you can generate pieces of content that are tailored specifically to their needs.
And don’t think that this is something you should do only once. As soon as you feel that your audience’s preferences have changed, don’t hesitate to do some digging and learn more about them again.
The bottom line is that you need to know who your customers really are if you want to create content that truly resonates with them.
Long-form content is king
When it comes to the content you share with readers online, more is not always better. This is especially true when it comes to the number of content pieces you post.
However, long-form, evergreen content should take precedence over short-form, trendy posts if you want to achieve the best possible results.
Longer content not only performs better for search engine algorithms and boosts your SEO efforts, but it also draws in and keeps a committed audience. This is because longer content provides more value to readers.
Your time and marketing money will be put to the best use if you create content that is evergreen, and it’s also known as content that has a long shelf life.
The rationale behind this is that this kind of content remains relevant throughout time and will not suddenly become worthless in the near future. Content that is considered evergreen will also continue to draw in and interest new visitors.
Readability should be a priority
Making the readability of your content a priority has a number of advantages. Readability refers to the ease with which readers can absorb the information that you provide.
If you want your writing to be as easy to read as possible, you should avoid using complicated phrases, extended sentences, and long paragraphs. It is important that you write legibly and pay attention to the layout.
The readability of your content can have a direct impact on your search engine optimization. The reason for this is simple; it keeps visitors on your website for longer.
You also want your text to be as clear as possible because there has been an increase in the use of voice search, and you want to make sure that you can be quickly found on search engines. Google will take this into consideration when determining your ranking.
We hope that by the time you’ve finished reading this post, you’ll have a number of actionable content marketing techniques in your back pocket that you can use for your company.
Remember, content is king. So make yours as great as possible.