As a seller on Instagram, you may like the product you are selling. However, you have to remember that your customers also need to like your products because they are the ones who will make the profit for you — and make your business a success.
The good news is, if you can find out what customers think about your product, then you can use that feedback to create a better, more innovative, customer-driven product.
The question now: How do I get feedback from these customers?
There are many platforms (social media as well as others) you can use to get feedback from customers, but Instagram is one of the best and most effective platforms — it also seems easier.
Instagram has more than 1 billion monthly active users.
As many as 200 million Instagram users visit at least one business profile every day.
One-third of Stories that are viewed the most come from business accounts.
As many as 62% of people say that they have more interest in a product after seeing it in Stories. Now let’s assume you know why Instagram is the perfect platform to get feedback from customers – or the audience in general. Next is how to use Instagram to get that feedback.
# 1 Using Stickers on Instagram Stories
If you know Instagram, of course, you also know about Instagram Stories. This feature is one of the most effective features to help you be more interactive in communicating with your audience. Companies often use Instagram story templates for their brand.
The best part is, you can use Instagram Stories to gather feedback from your audience and subscribers. Here are 5 stickers you can use in Stories to get feedback:
As the name implies, you can use these stickers to ask questions to your audience through Stories, or vice versa. You can discuss something relevant to your business, service or product and let the audience ask questions. Furthermore, you can answer these questions through advanced Stories.
This one or that one? Is this or that? These are examples of questions or choices you can give your audience via Poll Stickers in Stories. After using this sticker, you can see who gave the answer, including a percentage that you can share again.
- Quiz Sticker
This sticker is like giving a multiple-choice question to the audience. With a little creativity, you can engage your customers to participate and provide their best answers.
Through this sticker, you can use it to ask your audience how satisfied they are with the product or service you have. The method is very simple, just by sliding the small button to the right and see the average answer given by the audience.
DM ME Sticker
You can discuss anything through Stories, and by including this DM sticker, they will be able to contact you directly if they want to ask questions or want to share other things with you. This is also one of the most effective ways to get feedback from your customers.
# 2 Ask Questions in Captions
There’s nothing better — at least for now — than asking direct questions via captions on Instagram.
If you use Instagram for business then you need to contact the UK number one site Sociallygo, you must also post content regularly and periodically on the platform. And, on every photo or video that you post, try to ask the audience about products, services, or related to the post.
Make an interesting caption, then end with a question. This method will “force” the user who reads it to provide an answer in the comments column. Of course, this will not only provide a great engagement rate but also help get feedback from your customers.
However, this part has a downside. Why? Because negative comments about your product will also be exposed to the public and will have an impact on reputation. Luckily, there is a pretty powerful way to defuse negative comments: Keep responding politely to them, letting them know that you accepted them as feedback and that you will work on improving them in the future.
# 3 Push User Generated Content (UGC)
Also read: How to Get More UGC Content on Instagram
Most marketers see UGC as a way to increase engagement rates and follower counts. What they might be missing is… UGC can also be a place to get feedback from customers.
Now, how about encouraging UGC to get feedback? There are many ways.
Create branded hashtags
This hashtag allows you to see who is posting and talking about your product/service, and what they are talking about it like.
Offer a discount
give them feedback.”
You can ask customers to provide feedback and give them discount coupons with a generated QR code on it as soon as they give them feedback.
Ask direct questions.
This method isn’t any more effective than the other two, but it’s worth a try. By asking directly, customers who feel they have to convey something about your brand or business will immediately convey it without expecting anything in return.
# 4 Create Compelling Video Content Instagram
Instagram has video-based IGTV and Reels — trending features that can be powerful tools to increase reach while helping to get customer feedback.
All you have to do is make a compelling video and ask customers to provide feedback regarding your product, service, or business. put the video on Feed, Stories, Reels, or even on IGTV.
As a first step, make a video with an interesting or trending topic — relevant to your business and embed a question or request for feedback in the middle or at the end of the video you share.
# 5 Collaboration with Influencers
Influencer marketing is still a hot trend today among other trends in the marketing world.
As we all know, social media influencers already have a strong following base on social media – especially on Buy Instagram followers UK. However, to find the right influencers, it will take you a little time to look for them to help your business grow.
Fortunately, StarNgage comes with its influencer marketplace that will help you find the right influencer for your business.
Once you’ve found the right influencer, you can ask them to create content that can help get feedback on your brand, service, or product. Influencers basically understand who and what their followers want, give them more space, and let them be creative to provide feedback.
These influencers could share stories about how your product or service helped them solve a problem, or be a savior when really needed.
The feedback you will get from trying the methods above will not be limited to positive feedback. There will be some negative feedback — even more than you might expect. However, that is not the point. The point is to take all the feedback (positive or negative), listen to it, and see it from their perspective in evaluating your product or service.
Lastly, don’t silence the feedback. Instead, use all your feedback and comments to clean up and improve your product and generate unlimited sales!