It’s not easy to run and expand an advertising agency. You need to win clients, deliver expected results, and attract, train, and inspire employees. Moreover, in a continuously dynamic marketing field with fluctuating budgets every quarter, you have the makings of a seriously difficult business.
Luckily, below you’ll find various proven tips that will help you secure growth for your advertising agency.
Create a business plan
A business plan is a useful resource for anyone considering the launch of a new venture or the growth of an established company. An efficient advertising agency business plan serves as a road map to success by outlining the specifics of your marketing and financial strategies, as well as your operations, products, services, and competitive advantages.
The goal of writing a business plan is to give clear direction to those involved in launching or reorganizing a company. It lays out the steps you’ll take to realize your company’s goals. If you’re a business owner, a solid business plan should provide you with peace of mind.
Existing companies should review and revise their business plans on a yearly basis as a means of guiding growth and navigating development into new areas. So, if you’re reaching a point where you have to anticipate substantial growth at an uncomfortable pace, a plan should be the tool to get you through it.
Send gifts to prospective and existing clients
A corporate gift is a present given by a company to its employees or clients. Each company here displays a commitment to the highest levels of professionalism. For now, you should focus on corporate gifting for your existing and potential clients, and you can read more about it in Hoppier’s article.
It should be a thoughtful present that is specific enough to recognize the closeness of the two people involved yet impersonal enough to not cause offense. No matter how far apart your clients may be physically, a thoughtful corporate gift can bring you and them closer together.
The act of delivering a personalized gift set conveys your devotion. The special corporate gift you’ve created will leave a positive impression on your customers. Therefore, prospective clients will have a much more positive impression of your business.
Last but not least, corporate gifting has been shown to increase customer loyalty. Clients are more likely to hire you again in the future if they are thrilled with the gift you recently gave them.
Have a great lead magnet
The great majority of people that go to the website for your company will not end up converting into leads. There could be a variety of reasons for this, including the fact that they aren’t yet ready to make a commitment, they’re unsure about the services that they require, or they don’t yet trust you.
You can acquire their company information and take them closer to being a customer if you provide them with an alternative to a frightening phone call. Use your imagination and provide something of value to the people you’re trying to reach. It may be as straightforward as an SEO audit that identifies some deficiencies in their website.
Your lead magnet should provide so much value that the customer is motivated to re-engage with your company. Providing value is essential for developing a successful lead magnet in any sector.
The most effective lead magnets are of great value, targeted to a certain audience, and provide a quick reward. Whether it’s discovering their test result, gaining access to special content, or downloading a handy checklist, your lead magnet should be engaging and provide true value to your audience. Even better, it targets a pain point and provides effective solutions.
Create case studies
Unquestionably, client case studies are one of the most popular and efficient promotional methods utilized by marketing organizations. They can be used in a variety of ways, including as lead magnets on a website, as part of an email drip campaign, and as sales tools to help your team complete more deals.
Find an existing client and use a case study to tell their story. Ensure you detail the precise techniques you employed and support your claims with statistics. Develop a number of case studies based on buyer personas.
If it sounds like too much work, you can hire a business that will create stunning case studies on your behalf. Therefore, even if you lack sufficient proficiency in this field, there is a remedy.
Give more power to your employees
Many organizations fail to recognize the influence of their employees. After all, your team might be your most effective promoters. As a result of their intimate knowledge of your business, they have become subject matter experts.
You may expect to attract both new clients and fresh talent by empowering your staff to share what they appreciate most about your agency.
Through podcasts, blogs, social media, word-of-mouth, and local events, your employees can share their opinions about the work you do.
Marketing yourself must always be a top concern. If you fail at marketing, you won’t acquire nearly as many new customers or generate as much revenue. So, do your best to take whatever you can from this mini-guide to truly become an attractive option for prospective clients.