You’ve got an amazing product. It’s ready to take over the world—or at least your favorite online marketplace. But there’s one tiny problem: the product title. It’s either too plain, too long, or just not doing the job it should. Don’t worry. We’re going to fix that.
Writing product titles that sell is actually fun. It’s like writing a mini advertisement. The right title can make someone stop scrolling and click. Let’s learn how to make that happen!
Why Product Titles Matter (A Lot)
Think of your product title as your opening line. If it’s boring or confusing, people move on. If it’s catchy and clear, they stay. A great product title:
- Grabs attention
- Builds trust
- Makes your listing searchable
- Tells shoppers what your product really is
When done right, it can seriously boost your sales.
The Simple Formula for Writing Killer Titles
Most marketplaces (like Amazon, Etsy, eBay) reward clear and keyword-optimized titles. Here’s a basic formula you can follow:
Brand + Main Keyword + Key Feature + Size/Color/Variant
Example: EcoGlow Scented Candle – Lavender – 12 oz – Handmade in USA
Every bit of this title tells the buyer something useful.
Tips for Writing Titles That Make People Click
- Know Your Keywords
Use tools like Google Keyword Planner, and search the marketplaces themselves. Look at what similar products are using and borrow ideas (not copy!). - Front-load Important Info
Put the most essential words at the beginning. That’s what people see first, especially on mobile. - Be Specific
“Red Mug” is boring. “Large Red Ceramic Coffee Mug with Lid” is exciting and clear. - Don’t Overstuff Keywords
Yes, keywords matter, but don’t turn your title into a robot sentence. Make it easy to read. - Use Title Case
Like This. It makes your title look neater and more professional.
Marketplace Rules You Should Know
Every marketplace has its own rules for titles. Some let you write up to 200 characters. Others cut you off at 80. Always check what’s allowed before you write.
Here’s what most marketplaces dislike:
- ALL CAPS (it’s shouting!)
- Symbols or gimmicks like ★ or $$$
- Misleading words (“guaranteed” or “best” claims)
- Repeating the same word over and over
Keep it professional yet friendly.
Examples That Work (and Why)
Bad title: “LED Light”
Good title: “BrightGlow LED Strip Light – 16ft with Remote – Multicolor, USB Powered”
See the difference? The second one paints a full picture. That’s what customers love.
Common Mistakes to Avoid
- Being too vague: People won’t guess what your product is. Spell it out.
- Writing only for search engines: Humans are your buyers, not bots.
- Copying competitors: Inspiration is good, duplication is not.
Test and Tweak
You can always improve your product titles. Try A/B testing on platforms that allow it. Change a few words and track which one gets more clicks or sales. Data is your best friend.
Final Thoughts
Writing a product title that sells isn’t magic. It’s a mix of clarity, smart keywords, and a sprinkle of creativity. Keep it honest, helpful, and human. No matter the platform, a great title tells shoppers, “This is exactly what you’re looking for.”
Time to write titles that turn heads—and make sales!
