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How to use Google Analytics to Track Your Website Traffic and Online Campaigns?

How to use Google Analytics to Track Your Website Traffic and Online Campaigns?

Google Analytics is a free service that helps you to understand how visitors interact with your website. It provides detailed reports about your website’s traffic and activity, showing you what pages are popular and how people are reaching your site. This article will show you how to set up Google Analytics on your website, from creating the account to installing the tracking code on your site’s pages and advanced google analytics tips.

Google Analytics – What is it and Why is it Important?

Google Analytics is a web analytics site that provides statistics and basic analytical tools for SEO and marketing purposes. The service is an element of the Google Marketing Platform and is free to anyone with a Google account. It is an important element of a digital marketing strategy as well as digital marketing training

Google Analytics can assist organizations in determining top sources of user traffic, measuring the success of their marketing activities and campaigns, tracking goal completions (such as purchases and adding products to carts), identifying patterns and trends in user engagement, and obtaining other visitor information such as demographics. 

Google Analytics is frequently used by small and medium-sized retail websites to obtain and analyze various customer behavior analytics, which can be used to improve marketing campaigns and drive website traffic.

Also Read: 25+ Google Analytics Interview Questions and Answers

Guide on How to Set Up a Google Analytics Account

Here’s a step-by-step guide on how to set up a Google Analytics account- 

  • Go to Google Analytics and sign in with your Google account. 
  • You can start with Google Analytics either on your desktop or mobile app.
  • Go to Admin and Create Account. 
  • You can now click on Create Property and start integrating Google Analytics with your website. Fill in the details of your business, industry, and website.
  • The GA Code that you receive, you can integrate it with your website, and voila, your Google Analytics account is set up. 

Google Analytics Tips for Market Research and Competitive Analysis

Google Analytics is a powerful tool that can be used to gain insights into your audience. It is free and easy to set up, so it’s a great place to start.

Here are some of the most common ways to use Google Analytics for market research and competitive analysis:

  • Using the Audience report: The Audience report will show you who your visitors are, where they come from, what their interests are, and what devices they use. You can also see how much time they spend on your site, which pages they visit, and more.
  • Using the Acquisition report: The Acquisition report has information about which marketing channels drive traffic to your website – AdWords campaigns, organic search traffic from Google Search, or other sources like social media sites like Facebook or Twitter. One of the best ways to trace back the audience to their source is through the acquisition report.
  • Using the Behaviour report- Understanding user behavior allows you to improve the user experience, refine features and content, and create a product that your users will find useful. Google Analytics can assist you in measuring user behavior, discovering usage insights, and driving real change that improves the user experience and your business performance.

These are the most important Google Analytics tips to use the data generated optimally.

Benefits of tracking via Google Analytics

Google Analytics is a powerful tool and can help you understand your traffic even better. Here are some of the top benefits of tracking via Google Analytics-

  • Tracking Online Traffic
  •  Understanding User Behavior
  • Offline to Online Tracking Data Reports and Customization
  • Marketing Analytics for Online Advertising
  • Conversion Tracking in Google Analytics
  • Find Your Ideal Clientele

What to track on Google Analytics?

Google Analytics is a diverse platform with an extensively difficult-to-read dashboard. To understand how the 200+ trackable metrics can help your business, it is important to understand and be familiar with the most used metrics. 

Here are the most important metrics- 

  • Users and Sessions
  • Average Session Duration
  • Average Pages per Session
  • New Users and Unique Users
  • Bounce Rate 
  • Organic vs Paid Traffic
  • Referrals 

Another helpful feature of Google Analytics is the one where you compare data from different time periods. 


It is safe to say that Google Analytics has ruled the trackability feature of digital marketing and is instrumental in giving data that can help you create strategies. It is important to note that incorporating data into your strategies usually requires changes to how you deal with new data in older plans. Over time, you will realize that the more you learn about a website’s specifics through metrics, the more you can accomplish with it. Hope that you enjoyed this blog on Google Analytics to track your website traffic and online campaigns. 

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