Have you ever spent hours designing an amazing infographic only to find out it doesn’t work?
This nightmare is all too common for designers who don’t understand the ins and outs of creating an effective infographic. But don’t worry; this doesn’t have to be the end of your journey.
Here are common mistakes with creating infographics and how to avoid them. Read on!
1. Misunderstanding the Purpose of an Infographic
One of the most common mistakes made when creating an infographic is misunderstanding the purpose. Many mistakenly think that the more creative the design or the more facts and figures that can be crammed into the page, the better.
This, however, is not the case. An infographic should be thought of in terms of being an engaging story, and each element should work together to support and enhance the story. Too much data or design can lead to confusion.
2. Neglecting the Data Visualization Component
Neglecting to consider visualization when designing an infographic can lead to an ineffective end result. To ensure that the data contained within the infographic is communicated effectively and in a visually appealing way, there must be due consideration to the form of representation that it will use.
Thus, when constructing an infographic, always remember to ask, ‘How best will this data be represented visually?’ Additionally, testing the visualization with others to see how well it conveys the intended message is also a key step.
3. Not Understanding Audience Expectations
While you may know your own ideas and opinions, it’s important to consider the audience and their goals. Gathering data about your target audience can help you determine how to communicate a message effectively.
When choosing an infographic layout, the design should echo the message that you are trying to convey in a way that your audience will understand. Additionally, think about including visuals that represent the culture and values of your target audience.
4. Not Obtaining Professional Assistance
Not obtaining professional assistance is a common mistake when building an infographic. Hiring an experienced graphic designer, data visualizer, or the best infographic maker could save time and money in the long run.
Without experienced contributors, infographics may lack the professionalism, consistency, and infographic design tools needed to communicate a message effectively. Working on an infographic without the help of a professional also hinders user engagement, so users may not find value in the data and visualizations presented.
To avoid such mistakes, reach out to experts who can provide useful ideas and accurate feedback. An experienced team member should be able to take a concept and improve it with their intuition.
5. Not Verifying the Accuracy of the Information
Incorrect information can easily confuse readers and lead to distrust of the source. This can have serious consequences, such as a damaged brand image or legal action.
To ensure the accuracy of the information, origin sources should be checked for validity before including any data. The data should also be checked for consistency.
Avoiding the Mistakes With Creating Infographics
Creating eye-catching infographics is a great way to drive traffic to your website and make your brand more memorable. However, it’s important to avoid common mistakes with creating infographics.
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